Swrve Named Leader for Second Consecutive Year; Evaluation Based on Completeness of Vision and Ability to Execute
Swrve, the world leader in real-time, relevant customer engagement, today announced it has been positioned by Gartner, Inc. as a Leader in the 2019 Magic Quadrant for Mobile Marketing Platforms 1. Swrve was one of 18 vendors evaluated in the report. This is the second consecutive year that Swrve has been placed in the Leaders quadrant.
Swrve is a real-time marketing and customer engagement platform that enables the world’s largest brands to scale communications to millions of customers, and meet the exact needs of each customer wherever they are, and regardless of channel. Swrve’s real-time relevant engine allows marketing, customer success, and business intelligence departments to process highly granular and contextual customer data, including geo-location, media and streaming preferences, and app usage. Leading brands rely on Swrve for a full picture of relevant customer experiences, engagement, revenue and loyalty, including Ryanair, Emirates, Condé Nast, NETGEAR, Mastercard, Sony Pictures Television, The Movember Foundation, Playrix, and more.
“We are very proud to be recognized as a Leader in the Gartner Magic Quadrant for Mobile Marketing Platforms for the second consecutive year. Swrve believes that our placement in the Leaders quadrant is a testament of our mobile marketing platform’s strength and scale and importantly, how Swrve directly enables the world’s leading brands to create competitive advantage and measurable business value by delivering real-time relevance,” said Tom Aitchison, CEO of Swrve. “In the new experience economy Swrve helps the world’s leading brands to truly connect, engage, and retain customers, ultimately translating to measurable business outcomes—including higher purchase completion rates, user conversions, increased retention, revenue per engagement, and other valuable performance metrics.”
The evaluation criteria for completeness of vision includes market understanding, marketing strategy, sales strategy, offering (product) strategy, business model, vertical/industry strategy, innovation and geographic strategy. Criteria for a vendor’s ability to execute includes evaluating the product or service, overall viability, sales execution/pricing, market responsiveness/record, marketing execution, customer experience, and operations.
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