Brand’s new partner, American brand Eastman House, part of its exhibition stand
Sleep Fine, a well-respected household brand under the Salim and Sons Group, is showcasing its finest mattresses, the latest in mattress technologies and its other products at the ongoing premier Hotel Show Dubai 2018, the latest edition of the region’s premier exhibition for the hospitality industry. The show, which kicked off on September 16, 2018, will run until September 18, 2018 at Halls 2 to 8 of the Dubai World Trade Centre. During the exciting three-day show, the company is expected to throw the spotlight on its engaging line of mattresses, and its complete furniture fit-out solutions services.
Sleep Fine’s new partner, the American brand Eastman House, is part of its exhibition stand in the event. The brand and the Eastman House, which has been handcrafting America’s finest sleep products, forged a new agreement recently, paving the way for the former to manufacture the latter’s products in the GCC countries and Jordan.
Medical research and journals have emphasized on the importance of sleep and the vital role it plays in maintaining metabolic homeostasis. In line with this, consumers today have now placed great attention on having a good night’s rest, which helps their bodies in regulating metabolism, immune function, and influencing memory and other body functions. The attention has also created a key demand for high quality fully therapeutic sleeping mattresses. In fact, the increase in demand also demonstrates the concept that people are even ready to pay extra on sleeping complements to further ensure key comfort and rest while in slumber.
Emad Hamdy, General Manager, Sleep Fine mattresses said, “Attracting over 30,000 professionals, the 19th edition of the Hotel Show Dubai is a perfect opportunity to highlight the unique features of our products as well as emphasize our commitment to develop and invest in new technologies through strategic cooperation and initiatives. We are happy to do this alongside our new partner, the Eastman House. Additionally, the Hotel Show Dubai is an ideal venue for us to demonstrate our support for the UAE’s national programs geared towards reinforcing the local manufacturing industry and encouraging entrepreneurship in the country.”
The brand’s participation is aligned with its expansion approach in the MENA region, where aggressive efforts to raise awareness of its innovative products designed to achieve enhanced sleeping experience as well as improve returns on investment are in full swing. The brand is also strengthening its portfolio of international business partners to hit its business growth targets.
“These are truly exciting times for the mattress industry as we have witnessed key changes that has led to its further growth and development–evolving from a slowly paced sector to what is now a highly innovative, stylish and dynamic market. With this in mind, Sleep Fine has expressed its commitment to continuously develop a wide range of innovative products that not only provides a truly unique consumer experience but also ensures a comfortable and fully restful night of slumber. To live up to this promise, we are working closely with leading regional and international brands like Eastman House to help address the increasing demand for quality mattress products,” concluded Mohammad Tahgahzait, Marketing Manager, Sleep Fine.
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