In 1947 Dusseldorf Exhibition was established in the German city of Dusseldorf that overlooks the Rhyn River it considered to be a vital industrial and commerce center in the European continent: Dusseldorf Exhibition is one of the most successful exhibition at world’s level due to what it provides from services to industrial and business people throughout the world. In order to shed a light on the most visible work and achievements which the exhibition provides, I have met Dr. Clemz Shuteh. the exhibition international business manager Dusseldorf Exhibition was established in 1947 in the city of Dusseldorf, Germany on an area of 306.000 m2, while the total internal exhibit area reaches up to 262.700 m2
This area includes (19) exhibition halls. Exhibition visitors are 1.445.247 each year, 30% of these are from outside Germany. Participating companies in the exhibit reached up to 27.935. 57 percent are from abroad. in addition, there is 68 agents who provide services in 127 state throughout the world. The exhibition sales reaches up to 335 million Euro ; 228 million Euro are for products produced in Germany , there are 1286 workers belong to the exhibition with offices throughout the world. Shuteh added, Dusseldorf Exhibition organizes 50 International trade exhibition, 24 of these occupies first rank globally, which means that one fifth of the global primary exhibition are held in Dusseldorf Exhibition . as aconsequence of fourty years of expertise and pioneership in exhibition. establishment, and organization
Dusseldorf Exhibition group owns a giant building with solid and flexible infrastructure that is ready to receive. giant machinery and equipment. Shuteh added that, the exhibition which Dusseldorf corporation establishes are specialized in essential domains whether to individuals or business, including factories and their requirements, art crafts and services, medical systems and health care, in addition to fashion
Shuteh pointed out to medical exhibition, which considered to be one of the specialty landmarks that Dusseldorf Exhibition has for all medical supplies and most modern medical services. In addition, the exhibition of Dropa which is specialized in modern press and requirement and the exhibition of Kay which is specialized in plastic and rubber manufacturing In addition to glass exhibition, bottling and packaging exhibition which aims at preserving provisions and food for the longest period of time for healthy consumption. This idea occurred by the exhibition management as its contribution in minimizing economic burdens by benefiting from food for the longest possible duration
Furthermore, there are other exhibitions established as joint partnership between Dusseldorf and other exhibitions abroad
Furthermore, there is an exhibition for boats and driving which includes Jordanian participation from the city of Aqaba. This exhibition contributes in promoting and activating naval tourism in Aqaba
Besides that, the most important characteristics of Dusseldorf exhibition, besides the exemplary location of the exhibition, on the banks of the Rhyn River, there is an adjacent airport that facilitate the visitors and participants arrival and departure, along with railroad network that connects the exhibition with outer surroundings and beyond. There are places available for conducting trade deals within the exhibitions and conference halls, Shuteh Said
Shuteh assured that the exhibition management constantly seeks prosperity and development, which makes the exhibition to be in a leading position among global exhibitions while leaving the prints of entrepreneurship in the world of exhibitions
The exhibition management constantly keeps in touch with its clients while assuring the keep of ideal image of success and the level which the German industry has reached to
Shuteh emphasized the importance of participation in exhibition, as the best way for promotion. Exhibitions achieve results that are superior to other promotional means due to direct sales through conducting trade and sale deals between exhibitors
This activity plays an important role in the international economy and its growth he German Industry, Shuteh pointed out, occupies advanced positions in all domains, while exporting its products to most of the world’s states
Consequently, Germany is considered to be the best place to participate in exhibitions organized on its territory, Dusseldorf in particular, due to the city’s constant stability, more trade movement than any other German or global city
Shuteh, pointed out to the economic difficulties that sweep European economies, Southern States in particular, that puts Germany under pressure, and force the European countries to solidarity in order for them to overcome of these crises. At the same time, this situation urges Germany to increase its exports… Above all, we cannot predict the future
In regard to trade relation between Germany and Jordan, Shuteh elaborated that, the relationship between Jordan and Germany is constantly developing, whereas, a great trade exchange is going on between the two countries; Germany exports the most advanced machinery to Jordan while Jordan exports agricultural products to Germany. In addition, there is a strong relationship between the two countries in the field of tourism especially there are several touristic areas in Jordan that attracts German tourists. There are , in addition, medical tourism in the Dead Sea and religious tourism such as the mosaic church and Baptism site
Shuteh concluded this interview by saying; there is a room for the exploitation of natural resources in Jordan, which is a real wealth to support and develop the Jordanian economy such as potash and phosphate which if they exploited correctly, they would benefit the entire population of Jordan, and raises its population’s level of living
Shuteh invited the Jordanian businesspersons and economists to visit and participate in the Dusseldorf Exhibition
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