NEW CHANNEL IS PART OF THE EXCLUSIVE DEAL BETWEEN VIACOM AND OSN TO EXPAND PORTFOLIO IN THE MENA REGION
Regional powerhouse Viacom International has expanded its partnership with local broadcasting giant, OSN, to introduce the new Paramount Channel at CABSAT’s Content Congress on March 22.
Delivering the latest in entertainment media solutions and technologies to the MENA region, the three-day trade show will run from 21-23 March at the Dubai World Trade Centre.
Raffaele Annecchino, President & MD, VIMN SWEMEA said: “After launching the first Paramount Channel ever just five years ago, the MENA version will be the twelfth in the world, expanding the Paramount Channel reach to more than 94 million households across nearly 100 countries. The Paramount Channel in MENA is the next step forward in this rapid expansion and a very important launch.”
Paramount Channel is one of the most widely distributed movie channels in the world and the fastest growing brand in VIMN’s portfolio, offering viewers movies and TV series with a special focus on behind the scenes and storytelling elements. Statistics show that globally, 83% of adults aged 16-54 love watching movies and in the Middle East the percentage is even higher at 89%. Internationally, 3-in-4 adults watch at least one film per week with 82% of these, viewing them at home. Further regional statistics show that 92% of respondents in the Middle East watch films specifically on television making it the most popular viewing platform and proves that Linear TV is still growing across the world, including in the Middle East region. Drawing from a library of more than 100 years of trusted Paramount movie content and reinforced by contemporary third-party acquisitions, the Paramount Channel is perfectly positioned to meet the entertainment demands of Middle Eastern audiences.
An exciting, interactive event featuring all the major global technology and content service providers for this growing industry, CABSAT has welcomed thousands of regional and international visitors involved in the creation, management, distribution and monetisation of content to explore pioneering products, technologies and regional investment avenues.
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