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UAE’s Truebell opens new distribution hub in Dubai

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UAE-based Truebell, an importer of fast-moving consumer goods (FMCG), has opened a new distribution centre in Dubai Industrial Park (DIP), with full operations set to begin in October.

The facility boasts cutting-edge technology in warehouse and fleet management systems including more than 20 specialised material-handling equipment, 21 multi-purpose loading bays and has the capacity to receive over 7,000 containers annually, the company said in a statement.

It also houses a test kitchen and bakery stocked with equipment suitable for creating new products, it added.

The company said it imports more than 10,000 brands from around the world including Müller, Yakult, Kikkoman, Highland Spring, Riedel Glassware and 3M, as well as the world’s best-selling soft drinks and licensed beverage brands.

Company director Jitendra Gandhi said: “This state-of-the-art facility incorporates design and technology which will enable us to provide exceptional service and to deliver the freshest, top quality products to our customers.”

The centre also boasts a dedicated area for third-party logistics with this service expected to be fully operational by May 2019.

Gandhi said the new centre will significantly expand operational capabilities throughout the region.

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