Dubai hosted the first of five events organised to celebrate the 50th anniversary of Azimut Yachts, a two-day celebration dedicated to Italian taste and style, organized for Azimut Yachts Owners in the Gulf region.
From tomorrow, the presence of the brand in Dubai continues at the 27th edition of the Dubai International Boat Show, where some of the most representative models will be on show, including Azimut Grande 25 Metri and Azimut S7, an absolute première for the Middle East.
The Bulgari Yacht Club & Marina, a luxury resort in Dubai, specially designed to evoke the allure of the Mediterranean coastline, hosted the first of five international events organised by the Azimut|Benetti Group to celebrate the 50th anniversary of Azimut Yachts. A two-day event and tours aboard Azimut Yachts marked the start of a year of celebration in honour of the Shipyard founded in 1969 by Paolo Vitelli.
The event, which took place on 22nd and 23rd February, as well as presenting a preview of the two new premières for the Middle East, alternated moments of pure entertainment with refined culinary experiences, to delight Azimut Yachts’ owners, who came not only from Dubai but also from other significant locations in the Gulf area, a region where Azimut Yachts has been present for more than 20 years.
The exclusive dinner, served in the sophisticated garden area of the resort, ended with the traditional yachts parade which was the highlight of the evening.
Dubai, the business and financial hub of the Middle East as well as a growing hub for the yachting industry, will also host the 27th Dubai International Boat Show starting 26th February to 2nd March and Azimut Yachts will be extending its presence in the region by taking part in the show.
The Italian shipyard will be at the Dubai Canal, in the Jumeirah region, from 26th February to 2nd March, to showcase, in partnership with its exclusive dealer Seas & Deserts, its most iconic yachts, including two new launches in this region: Azimut Grande 25 Metri and Azimut S7. The former, featuring a stylish interior design by Achille Salvagni and bold exterior lines by Stefano Righini, has already attracted great interest and won several awards. The most recent is the ‘Best Motor Yacht in Asia’ at the Christofle Yacht Style Awards. Azimut S7, a 21-metre 45-ton yacht with a sporty soul, is yet another extremely popular model boasting a high degree of cutting-edge technology and IPS triple propulsion. The exteriors were designed by Stefano Righini, while Francesco Guida designed the interiors.
Commenting on the showcase of new yachts during the Dubai International Boat Show, Marco Valle, CEO, Azimut Yachts, said, “The Grande 25 Metri has made a positive contribution to Azimut Yachts’ success since its launch in Cannes last September and it gives us immense pleasure to bring this to the Gulf region with a positive notion. This region has not only appreciated the distinctive features of Azimut Yachts’ models, but has always provided positive feedback on the innovation and technology applied in our entire Grande Collection. This has always helped us in successfully bringing yachts with strong personalities, addressed to a specific target, in this region.”
“During Azimut Yachts’ 50th Anniversary celebrations, we registered a great interest towards Grande 25 Metri among the guests present. The reason why the Gulf market responds to each of Azimut Yachts’ models so positively is the group’s commitment to innovation while striking the perfect balance between design, performance and optimized interior spaces. We look forward to the same positivity amongst our customers in the Dubai International Boat Show”, said Mr. Ahmad Al Ameeri, General Manager at Seas & Deserts and Azimut Yachts’ exclusive Gulf dealer.
Azimut Yachts’ calendar is brimming with events this year and the coming months will be packed with events linked, partly to its participation in the world’s most important boat shows – including the upcoming Palm Beach International Boat Show in March – and partly to the celebrations for its most important and prestigious anniversary. The second leg, equally impressive and full of surprises, will be held in New York, a symbol of innovation and creativity, just like Azimut Yachts.