News Services Group (NSG) officially announces the rebranding of its news distribution arm ME NewsWire to AETOSWire.
Tony AbiHanna, President and CEO of NSG, AETOSWire and Esmaa News, explained the reason behind this timely move: “In 10 years, we have grown exponentially as a company. Middle East (ME) NewsWire as a name no longer encompasses the real essence and depth of our services. Hence, we handpicked a new brand name that we believe reflects who we are now and will continue to embody us in the future.”
The name “AETOS” captures the heart and soul of the company’s services. It’s derived from Greek Mythology, AETOS DIOS, which translates to “The Eagle of Zeus.”
AETOS is the Giant, Trusted, Loyal, Fast and Personal Messenger of Zeus, the very same characteristics that the company brings to its valued and esteemed clientele.
Today, AETOSWire has the largest and most extensive media outreach in Middle East and Africa (MEA). Being the news distribution arm of NSG, the exclusive representative of Business Wire, a Berkshire Hathaway company, in the MENA region, gives it direct and unequalled access to the newsrooms of the most eminent news agencies and media outlets across the globe.
Moreover, AETOSWire ensures that it is readily accessible and its services are personalized to cater to the distinctive needs of its stakeholders. It’s the sole news distribution company in the region with a local newsroom that is available around the clock (24/7/365) to facilitate clients’ news distribution requirements.
The key to its credible reputation is the trust that its clients and partners have placed in it due to the consistent quality of its services, uncompromised integrity of its information and processes, and impact-driven news distribution approaches that generate concrete Return on Investment (RoI).
“While it’s true that ME NewsWire has already left an indelible mark in the industry after a decade of operations, I believe that AETOSWire will continue to be recognized and patronized by its stakeholders for delivering fast, reliable, far-reaching and custom-made news distribution services,” Mr. AbiHanna concluded.