The Middle East Public Relations Association (MEPRA) today announced partnerships with the National Media Council, PRWeek and the Arthur W. Page Society for the fourth Leadership Majlis, the year’s major communications conference in Abu Dhabi. The event, which will be held on 10 May 2018 at Jumeirah at Etihad Towers, is expected to bring together more than 200 senior communication professionals to address the industry’s biggest challenges, trends and opportunities.
As the platinum headline partner, The National Media Council (NMC) will address communication leaders on its crucial role in the positioning of the UAE. PRWeek and Arthur W. Page Society have returned for the second year, enriching the agenda with international speakers to uncover the most pressing topics of our profession. The conference is also supported by corporate and agency partners including, Jumeirah Group, Etihad Airways, Mubadala, Four Communications Group and SOCIALEYEZ.
MEPRA Chair, Ray Eglington said: “The MEPRA Leadership Majlis has always served as a platform for senior communication professionals in the region to address the industry’s challenges and opportunities, share knowledge and showcase best practice. This year’s event is the most anticipated edition thanks to our headline partnership with the National Media Council and supporting partners, which is expected to bring together more communication leaders than ever before.”
The 2018 MEPRA leadership Majlis will cover the theme ‘Power Forward’, highlighting the power of PR through a mix of presentations, panel discussions and workshops. The first speakers to be announced include:
• His Excellency Mansoor Al Mansoori, Director General, National Media Council, to discuss: The National Media Council and its crucial role in the positioning of the UAE
• Danny Rogers, Editor-in-Chief PRWeek to discuss: The Power of our Industry: How public relations can be the most powerful marketing discipline in the future
• Paul Edwards, Arthur W. Page Society, Former Group General Manager Corporate Communications at Australia and New Zealand Banking Group Limited (ANZ) to discuss: ‘The Power of CEO activism’
Speaking on his upcoming keynote address and milestone partnership with the region’s leading industry body for communication professionals, His Excellency Mansour Al Mansoori, Director General, National Media Council (NMC) said:
“There has never been a more exciting time to be involved in the regional media industry, with the exponential rise of social media and the proliferation of digital devices now changing the way we deliver our messages. To best capitalise on the wealth of opportunities that this new era is throwing up we need to stop viewing the different strands of communication that function within the media sphere as disparate bodies and instead look at ways of unifying their work. We need to create powerful new synergies if we are to better reach out to our audiences and to do this we must find effective ways for devolved media elements to work hand-in-hand for the benefit of all. This is just one of the topics that the NMC will be discussing at the Fourth MEPRA Leadership Majlis.”