SIA which is a globally recognized brand of decorative flowers made its presence felt to shoppers and selected invitees at an exclusive floral workshop organized by IDdesign, a leading international home lifestyle brand offering contemporary furniture and accessories. The event was held recently at the brand’s showroom in Dalma Mall.
A group of select invitees from ExpatWoman.com enjoyed an interesting session where they learnt how to make the most of floral arrangements using SIA flowers, which is renowned for its silk and synthetic floral offerings.
An expert florist from Switzerland, Flavia Scussel, demonstrated the many ways in which the rich variety of SIA flowers can be mixed and matched to create captivating bouquets. The audience interacted with Flavia and sought suggestions on how homes of every type, be it an expansive villa or a compact flat, can enhance their ambience with SIA flowers.
According to Adrian Shaw, General Manager for IDdesign, “As a brand, SIA has really made an impact among our customers who have grown to love the stunning visual impact that it can create through amazing floral backdrops thereby giving their homes a truly distinctive look. SIA Flowers is yet another reason which makes IDdesign popular among our customers in Abu Dhabi. SIA is retailed across IDdesign stores in the UAE and we invite customers on a journey of discovery through our wide collection of home ideas showcased by a contemporary range of furniture and accessories.”
The floral workshop also gave visitors an opportunity to personalize the interior décor pieces purchased at IDdesign by having their names engraved on it.
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