Dubai-based Viva City has announced the development of its Sport Society project, the world’s largest commercial sports mall. It is designed to be a global architectural icon that elevates the UAE’s reputation and achievements at various levels as well as to meet the aspirations of the residents and tourists. It will take the concept of sport centres to unprecedented levels when it opens doors with a global event in 2020.
Edgar Bove, head of design at Viva City, said: “The project will present big surprises both in design and activities, and will deliver a unique experience combining shopping, entertainment and sports. The launch of the project comes in line with the Dubai Fitness Challenge, announced under the patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council.
Sport Society will be an important destination to embody the Dubai Fitness Challenge that encourages all Dubai residents and visitors to exercise daily for 30 minutes in 30 days to make Dubai the most active city in the world.