Dubai Electricity and Water Authority’s Youth Council (DEWA) launched the ‘Youth Sustainability Pledge’ campaign to highlight the role of youth in supporting the sustainable development process in Dubai and the UAE. It aims to create an interactive platform to listen to the youth’s ideas and aspirations. It also promotes spreading a culture of sustainability, which is one of DEWA Youth Council’s main pillars. This comes within the framework of DEWA’s efforts to support sustainability in all its forms: environmental, social and economic. This also supports DEWA’s vision to become a sustainable innovative world-class utility.
The campaign lasted for one week and attracted over 500 young participants from inside and outside DEWA. Participants pledged to adopt sustainable lifestyles in line with the vision of the UAE’s wise leadership and DEWA’s strategic approach to achieve sustainable development while preserving the environment and its natural resources.
“In line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to ensure a bright future that depends on the youth’s ability to develop and participate in the process of development, DEWA launched the Youth Sustainability Pledge Campaign. The campaign aims to consolidate the concept of sustainability among youth, based on DEWA’s commitment to enhance their role and participation in the sustainable development process in Dubai and the UAE. As His Highness once observed, ‘Youth are the powerhouse of any nation and its hope for building a better tomorrow as nations are built and the future shaped by youth, capitalising on their abilities and skills. They are the driving force behind any nation’s progress and advancement. We invest in youth to achieve the progress that we aspire to and steadily pave the way for a prosperous future for current and coming generations’. Therefore, we spare no effort to support the efforts and activities of the Youth Council, which guides the youth, enables them to explore new opportunities, and prepares the next qualified generation to spread the culture of sustainability in society; to innovate and lead in this area,” said HE Saeed Mohammed Al Tayer, MD & CEO of DEWA.
“DEWA Youth Council plays a pivotal and effective role in involving the youth in DEWA’s efforts to achieve sustainability in all aspects of its work, instilling this culture among UAE youth and contributing to reducing carbon emissions through conservation and enhancing energy efficiency and water. This supports the Demand Side Management Strategy, which aims to reduce energy and water demand by 30% by 2030,” added Al Tayer.
From her side, Fatima Mohammed Al Jokar, Chairman of DEWA’s Youth Council, noted that the Council has played an important role in promoting the youth’s participation in development and growth. She highlighted that the Council has adopted sustainability as one of its core values. It dedicated an interactive campaign with the youth to instill this value among them, listen to their opinions and aspirations, and enable them to identify effective ways and practices that enhance sustainability and consolidate their role in community development. These are the main values that the DEWA Youth Council was established upon.