HE Saeed Mohammed Al Tayer, MD & CEO of Dubai Electricity and Water Authority (DEWA), received a certificate of appreciation from HE Helal Saeed Almarri, Director General of Dubai’s Department of Tourism and Commerce Marketing (DTCM), for DEWA’s sponsorship as main exclusive partner in the Dubai Fitness Challenge. The Challenge was launched by HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Sports Council, from 20 October to 18 November 2017, to make Dubai one of the most active cities in the world.
DEWA reinforced its participation in the Dubai Fitness Challenge, to motivate Dubai’s residents and visitors to boost their physical activity and commit to a minimum of 30 minutes of daily physical activities for 30 days from 20 October to 18 November 2017.
DEWA installed a portable gym to support the initiative. It organised several activities and events, which include walking each morning for half an hour from 7:30 to 8:00, gym classes for DEWA’s female employees, a photography competition, table tennis competition, boxing, Al Saada Park, as well as a kid’s play area which includes an area for conservation of water and electricity.
DEWA dedicated five main electrical transformers to provide electricity for the five fitness festivals that were held in various locations, throughout the city, during the consecutive one-month weekends. There were also some additional power adapters to keep pace with the large number of participants in the events.
The initiative was very successful, attracting several public and private organisations to exercise. There were 786,000 participants from the beginning of the initiative until its completion.
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