Dubai Electricity and Water Authority (DEWA) has organised a Creativity Lab for its customers, at its Reading Tent in Zabeel Park. This supports DEWA’s ongoing efforts to achieve the Dubai Plan 2021 for the Government of Dubai to be a pioneering and excellent government that is proactive and creative in meeting the needs of individuals and society as a whole. This also part supports DEWA’s efforts to increase awareness about standards of excellence, based on the objectives set by the fourth-generation government excellence system. The activity helps raise awareness about DEWA’s strategic direction the standards of excellence, based on the objectives set by the fourth-generation government excellence system. This will improve government work based on innovative standards. Abdullah Al Hajri, Executive Vice President of Customer Happiness at DEWA, led the Creativity Lab. The event offered insights into the DEWA2021 strategy, its corporate social responsibility, and DEWA’s efforts to achieve the happiness of customers.
It also included a brainstorming session, and highlighted Dubai’s model, and DEWA’s efforts to implement its services according to the highest international standards, and achieve sustainability. Activities also included a discussion in regard to DEWA’s efforts towards enhancing its services provided to people with special needs.
The event also included interactive activities, in a number of DEWA’s customers participated, with the winning teams being honoured. “In adherence with the directives of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, that all government policies, programmes, and services contribute to building a positive and happy community, and that the government should take priority in creating conditions capable of facilitating happiness for individuals, families, and employees, DEWA provides world-class government services and adopts the best international practices, to make people as happy as possible. To support its vision to become a sustainable innovative world-class utility, DEWA adopts excellence and creativity in its daily operations to provide services that exceed the expectations of the citizens and residents of Dubai. In line with the Dubai Plan 2021 to develop a roadmap of ambitious initiatives and developmental projects for economic growth, energy sustainability and a clean and safe environment, DEWA is used to identifying the current and future needs of its customers and translating them into smart innovative initiatives that provide added value and serve all of society,” said HE Saeed Mohammed Al Tayer, MD & CEO DEWA.
“We are committed to enhancing the participation of our customers in strategic directives, and organise activities through which we can interact and open new communication channels with our customers, allowing them to voice their opinions, ideas, and suggestions, ensuring their happiness and comfort. We have a customer service division in our organisation that supports our 750,000 customers with 15 customer centres and call centres. We provide all of our services via our website and smart apps, which supports well-used mobile operating systems. It provides an integrated group of services that meets customers’ needs, and includes 150 smart services and features. DEWA provides world-class initiatives with added value, and provides 24/7 emergency services,” added Al Tayer.
“We launched the Ideal Home initiative, in collaboration with our strategic partners. This initiative encourages Dubai families to compete positively, by working to create the most environmentally-friendly home environment. It recognises the household that does the most to achieve the highest standards of public health and safety, environmental protection. These steps, coupled with DEWA’s efforts to serve society, protect the environment, and promote sustainable development, are aligned with our objectives, and the aspirations of our prudent leadership. DEWA spares no effort to organise awareness campaigns and support activities and events that promote stronger interaction with the various segments of society who are key players in building a better future, for generations to come,” continued Al Tayer.
“DEWA implemented the Happiness Meter. The preliminary results of the Happiness Meter were excellent and support DEWA’s vision and the ambition of its management and staff. The Happiness Meter exceeded 95.7% 2015. This is one of the most competitive results achieved by any organisation in the international community. According to the final results issued by Dubai Smart Government, DEWA’s Happiness Meter registered a result of 98% for February 2016. DEWA is committed to serving the community and has adopted a strategy designed to entrench the values of social responsibility, by focusing on the concepts of giving and solidarity among its staff and customers. To achieve this, DEWA adopts a variety of activities and programmes to raise awareness among community members about the issues that concern them,” said Al Hajri.
“DEWA has included several key objectives within its strategy map with a focus on forward-looking innovation and smart services to consolidate excellence and innovation. This will also promote closer relationships with all stakeholders to achieve common strategic goals. We developed framework, and an integrated innovation strategy. We apply creative ideas, and innovative approaches that are fundamental to our daily work at DEWA,” added Al Hajri.
At the end of the activity, Al Hajri thanked all participants, and reiterated DEWA’s commitment to organising future workshops for customers and strategic partners, as they help raise awareness in regard to DEWA’s strategy 2021 and standards of excellence, based on the objectives set by the fourth-generation government excellence system.
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