Malls in the United Arab Emirates transcend retail and shopping; they act as leisure hubs where families spend time together and rekindle bonds in a relaxed environment. In a bid to offer a plethora of options for fun and games, Cityland Mall – UAE’s first nature-inspired mall scheduled for launch in the second quarter of 2018 beside Global Village has announced Fabyland as its official family entertainment provider. Fabyland, a brand under ‘Al-Othaim Leisure & Tourism Co.’, is a ‘futuristic’ family entertainment destination that has a wide variety of compelling rides and games.
Mr. Fahimuddin Sharfuddin, Chief Executive Officer and Board Member, Cityland Group, said:
“We are delighted to have Fabyland on board, and their inclusion into the exciting mix of attractions at Cityland Mall promises a memorable experience for people of all ages. Our experience teaches us that children are one of the toughest audiences to please, but winning their hearts gives an unparalleled gratification and validation of efforts. This is where Fabyland, will complement other attractions such as the Children’s Water Park within the mall to become a big draw for families.”
Fabyland will occupy close to 35,700 square feet of floor space and offer a variety of popular attractions, such as Family Swing, XD Dark Ride, Bumper Cars and an interactive soft play area. It will also house an ‘Action Zone’ infused with Virtual Reality (VR) technology, as well as an ‘Adventure Zone’ where competitive games will be inspired by adrenaline-fueled activities like climbing, jumping, sliding and free fall. Enthusiasts of arcade games will also enjoy an assortment of video games, skill-enhancing games, redemption games and ‘kiddie rides’.
“The concept of Fabyland is to create a journey of fun and play for visitors of all ages and is intended to appeal to the masses. It has become one of the most visited and preferred entertainment destinations in the region while offering a variety of rides, attractions and soft play area with the latest amusement games the industry has to offer. Fabyland at Cityland Mall will be third family entertainment center in UAE and sixth in the brand portfolio across the MENA region. We are excited to have partnered with Cityland Group and we look forward to complement the retail mix and the highest levels of customer service to the mall patrons” said Mohammed Salem, Chief Operations Officer, Al-Othaim Leisure & Tourism Co.
Fabyland will be in close proximity to the food court that will serve up more than 75 global dining options through renowned international and regional restaurants and cafés. Ten percent of the total leasable area within the mall is dedicated to entertainment spots.
Cityland Group is pioneering a new trend in family entertainment where superior retail experience integrates with sustainable design and interaction with nature. The mall’s star attraction will be an expansive, 200,000 square feet outdoor garden, called ‘Central Park’, which will highlight the rich biodiversity of nature through unique attractions. The mall property will be a prime attraction for various communities in Dubailand area such as Arabian Ranches, Majan, Al Barari, Layan, and Falcon City amongst many others.