Best Foods, one of the largest and fastest growing rice companies in India, participated in the Gulfood 2016, the world’s largest annual food and hospitality trade show from 21-25 February 2016, at Dubai World Trade Centre.
Participation in this exhibition is an endeavor to get closer to the consumers and markets both in India and globally where the brand is expecting and has active interest from over 100 buyers, said Dr. Aayushman Gupta, Chief Executive Officer, Best Foods Limited.
Speaking about the company’s participation in Gulfood 2016, Gupta said, “Gulfood fair has always been an enriching experience. We not only get an opportunity to interact with the industry and our partners, but also showcase our portfolio and distinctiveness to a diverse group of participants, who have always accepted and appreciated our innovations. We eagerly look forward to exhibiting and attending this major event.”
Best Foods displayed its extensive range of rice, health and wellness products, ready-to-eat meals and ready-to-cook pastes and sauces products at the Gulfood 2016. The company has moved away from the traditional approach of focusing on rice varieties to a consumer centric approach. They have segmented the market along the demographic lines and have products for each economic segment. Within a short span of time, the brand has launched products that are available across 200 cities and have received a tremendous response, making Best Foods one of the top recalled rice brands. The consumers love it for its unique packaging and consistent quality.
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